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I Will Teach You To Be Rich

A high-level overview about my role at IWT. Things like UI/UX, branding assets, UI kit system, A/B testing, sprints, remote work, 

 

I Will Teach You To Be Rich

UI/UX
Web Design
Digital Marketing

As an associate UI/UX designer on the remote I Will Teach You To Be Rich (IWT) team, I was part of the small, but agile Optimization team. Our mission-based team was responsible for finding and widening, so to speak, major bottlenecks in the IWT website conversion funnel.

We used our design (me), development, copywriting, marketing, and online business knowledge to brainstorm, launch, and test solutions for the biggest problems.

Everything you see on this page was created by our team during recurring agile sprints. Some of these assets still remain on the site after winning an A / B test. Those are linked. Other solutions were either killed or drastically altered after losing a test against a current solution.

While there are many more projects I could share, these are among my favorites. Some were winners, and others were losers. Either way I always learned something.


How to Save Money Blog Post Redesign

UI/UX Design
Responsive Web Design
A/B Testing

*Lost during testing, and was killed.

Ultimate Guide Book Covers & Shareables

Graphic Design
Brand Asset Development

Category Page Redesign

UI/UX Design
Web Design

Visit the Page

Ultimate Guides Template Redesign

UI/UX Design
Web Design
Brand Asset Development

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Best Online Business to Start: Blog Post Redesign

UI/UX Design
Web Design

Visit the Post

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Brand UI Kit System

Brand Asset Development

One of my ongoing responsibilities was driving the brand UI kit system in Sketch–using features like Symbols, Text Styles, Layer Styles, and more.